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  1. Mar 7, 2016Releasing new products on digital platforms not only lowers the cost of manufacturing and distribution, it also gives disruptors immediate access to millions (and soon billions) of users and devices.
  2. sciencedirect.com

    Mar 1, 2023For instance, in retail and marketing, disruptive technologies - ranging from augmented reality and virtual reality to robots and intelligent automation based on natural language processing or artificial intelligence, among others - allow the creation or enhancement of value for customers or new experiences to be offered and at the same ...
  3. The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas. Incorporated as a not-for-profit foundation in 1971, and headquartered in Geneva, Switzerland, the Forum is tied to no political, partisan or national interests.
  4. pubsonline.informs.org

    Using the IRI academic data set, we identify new products that have low initial sales. When price frictions are high, retailers are less likely to adjust the price, and instead are more likely to discontinue the new product. We replicate the results by investigating retailer price and product line adjustments following the opening of a new store.
  5. sciencedirect.com

    The launch price is the initial price a firm sets for a new product when entering the market. We refer to a new product as one that provides novel benefits in the eye of consumers and, hence, differs from existing products (Hoeffler, 2003, Zhao et al., 2009).Prior research classifies new products according to their newness on a continuum that reaches from incremental new products (INPs) to ...

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